I collaborated with an agency focused on growth and conversion, as well as a Conversion Rate Optimisation specialist, to enhance the Velux blinds UK website. I conducted an initial analysis and audited the primary user journeys. Additionally, I developed ideas and user flows, facilitated weekly workshops with stakeholders, designed concepts and interactive prototypes, and completed several iterations before achieving design validation with the core team. The proposed design enhancements greatly influenced the organisation's design process and tool usage. I successfully delivered a new "product configurator" catering to all types of users and their needs during this part-time project.
Redesigned Home Page, Product Listing and other modules
Redesigned Product Details Page (Translucent roller blind)
Redesigned Product Details Page (Blackout roller blind)
Redesigned Product Details Page (anti-heat blinds)
Redesigned Product Configurator
Redesigned Swatch Samples Configurator