BMW

The BMW owners' area of the website is a dedicated section of BMW's official website that is designed specifically for BMW owners. This section provides a range of resources and tools to help BMW owners get the most out of their vehicles and stay up-to-date with the latest news and information from BMW.

I enhanced the content structure, layout, and design consistency of BMW's Owners' area pages on the UK website.

Sitemap Review & Restructure

Content Structure - Page Components to Inform CMS

Content Structure - Page Components to Inform CMS

Content Structure - Page Components to Inform CMS

Audit & Analysis of Content, Layout, Information & Use of Call to Action to redesign the Information Architecture

Page Flows Audited

Sitemap Audited

Start with the Data; Analytics analysed to inform IA

Showroom Page Structure analysed to Inform Owners Area of the website

Competitors' site nav analysed

Design Approach agreed and actioned

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